Sario Ai
AI-powered knowledge and support platform for Pulsario
RJDM · Creative + Technology studio · Since 2001
Animation and film, paired with the apps and AI behind them. One studio for the story and the system that delivers it.

Led personally by
Ricky O'Donnell · Founder & CEO, since 2001
What we do
Creative, technology and AI under one roof.
Animation that makes complex ideas land. Explainer, training, medical and motion, built to clarify, not decorate.
Portals, dashboards, mobile apps and immersive experiences. The user-facing layer that sits alongside the systems we build.
Business systems, integrations and internal tools. Software that fits how your operation actually works.
AI that does real work inside your business. Embedded in the systems and production you already run.
Senior strategy, scoping and creative direction that drive the right decisions, before a pixel moves.
Cinematic brand films, documentary and corporate film that audiences actually remember.
Two crafts. One studio.
Most studios pick a side. We don't. Animation and film on one bench, apps and AI on the other, built together so message and machine land in lockstep.
Cinematic communication that moves people. Scripts, design, motion and direction, made to land.
The systems that carry the story. Internal tools, training platforms, content engines and AI, engineered by the same team that ships the creative.
The real problem
Most work doesn't fail because it's bad. It fails because no one stopped to ask what it was really for.
Featured Work
AI-powered knowledge and support platform for Pulsario
Public safety animation series with Northamptonshire County Council, Cute critters meet an untimely demise.
Trade-show poster brought to life as an animation for Autodesk
NHS Foundation Trust I App | System | Colouring Book
Bronze Winner at the International Video & Communication Awards
Supporting a global programme requires more than individual assets. It requires a system that works consistently across every touchpoint.
Official Music Video
NEMO | Peter Pan | Alice in Wonderland | Jungle Cruise
West Northamptonshire Council - Award-Winning Flood Resilience Programme
Global Medical Technology - Animation Series
Public Sector Communication
Public Awareness Campaign
Global Brand Storytelling - Hyundai
Creative Behaviour Change Campaign - The Edge Picture Company
25 years of experience, now accelerated with AI.
We listen, ask the sharp questions, and find the real problem.
We strip away the noise and identify what your audience actually needs.
We build it. Animation, film, system, or all three.
AI used inside the work means faster turnaround without losing the craft.
Why RJDM
Creative intelligence and technical capability, on one team and one timeline.
A quarter century making the story and the system work together.
Animation, film, systems, platforms, consultancy and AI under one roof.
We measure success by your results, not deliverables shipped.
AI inside the work means faster turnaround without losing the craft.
Tell us what's not working. We'll come back within one working day with sharp questions, not a sales script.
A real person replies within one working day.