My PICU Story
Addenbrooke's Hospital, Cambridge University Hospitals
Helping parents and siblings understand and navigate paediatric intensive care.
RJDM · UK creative technology studio · Since 2001
RJDM is a UK creative technology studio for complex ideas and real-world challenges, combining animation and film with the platforms, systems and AI that make them work. Founded in Northampton in 2001, we work nationally and internationally.
Featured Work
Addenbrooke's Hospital, Cambridge University Hospitals
Helping parents and siblings understand and navigate paediatric intensive care.
Supporting a global programme requires more than individual assets. It requires a system that works consistently across every touchpoint.
Made at RJDM · Animation + Platforms & Experiences + Systems & Applications + Consultancy + Film
Our own creative playground, combining animation, storytelling, software and AI to explore new ideas, new workflows and one simple goal - make people smile.
Made at RJDM · Animation + Systems & Applications + AI
AI-powered knowledge and support platform for Pulsario
Made at RJDM · Animation + Platforms & Experiences + Systems & Applications + AI + Consultancy
What we do
Creative craft
Animation, film and creative direction
Technology & systems
Platforms, applications and practical AI
Choose what people need to use, connect or improve.
Choose this for a client portal, dashboard, mobile app or immersive digital experience.
Choose this when internal tools, integrations or automation need to fit the way your team works.
Choose AI when you want to improve an existing workflow, system or production process.
People + Learning + Change
Help people understand what comes next, from joining the team to building new skills.
Explore Learning & Employee ExperienceThe story + the system
Work directly with the people making the content and building the technology.
Creative and technical decisions stay in the same conversation.
Working together
Every RJDM project includes one secure workspace for creative development, progress, feedback, approvals and final delivery.

Our working method
Understand the brief, agree the scope, review the work and deliver.
We listen, ask the sharp questions, and find the real problem.
We strip away the noise and identify what your audience actually needs.
We build it. Animation, film, system, or all three.
Production and engineering run together, so the work moves quickly without losing the craft.
Ready when you are
Tell us what's not working. A real person will acknowledge your enquiry, then confirm what we need to scope it.