Marketing Planner | Case New Holland / Fourmative | Spring 2012
Working in partnership with Fourmative we created an online marketing planner and sales tool for Case New Holland.
The system is used by their sales and marketing teams across 15 European markets to plan and deliver their corporate sales and marketing plan.
With multi user levels, the system allows marketing plans to be set at head office level, market level and locally. The sales and marketing teams can then use the system to track their progress against these plans and set targets. The system also allows users to arrange appointments and capture customer information.
The system is multi lingual with each market seeing the information in their own language. It is also a repository for sales and marketing material that can be used by the teams logging in.
As well as the daily user interface the system also allows extensive reporting features at multiple levels to track the progress of the teams and markets against the set targets.
User interface design, system architecture, site development, database design, user management, server management, document management, system integration, content management system, ongoing support.