Food Dudes Episodes | Food Dudes Health Ltd | Summer 2013

RJDM worked closely with Food Dudes health Ltd to produce 5 x 10 minute episodes that mix live action and animation and follow the adventures of the Food Dudes as they battle the evil Junk Punks who are trying to steal the Earth's healthy fruit and vegetables. 

These episodes used aspects of behaviour change methodology to underpin the scripting and production of each one. The aim was to make eating fruit and vegetables 'cool' for kids through showing them giving the hero characters energy to defeat the baddies. We also filmed celebrity endorsements to give positive role models for the children watching.