If you need to show something that’s not been built yet or look at an existing product in a completely new way then animation is your friend.
By “building” products digitally we’re then free to make them do whatever you want them to. Here are just a few things to consider…
…Save the cost of prototyping multiple versions before going ahead
…Show products in real-life settings before prototyping
…Create dynamic versions that come apart and re-assemble to show customers how they are put together
…Show a range of graphic, texture and colour treatments
…Show them from angles that would be impossible in real life
And with a choice of styles to choose from, the finished result can be as sketchy or as photo-realistic as you wish.