Ford Focus RS Global Launch | Ford Europe | Winter 2014

We were asked to produce the animation that would form part of the reveal for the new Ford Focus RS at the global launch event in Germany.


Working closely with Ford Europe and the events team we created a cool silhouetted animation that tied into the live action show. As part of the reveal the old Focus RS was driven behind the large screen with our animation showing the transformation into the new RS, before the new car was driven out the other side of the screen and onto the stage.


It was great to be part of the launch of such an iconic car and to produce a piece with different aesthetic.


You can see our animation as part of the global launch here - (our animation appears at 24 mins on the big screen!)

Services Provided

Character design, character modelling, prop modelling, concept development, storyboarding, 3D animation, editing, compositing, sound design, sound FX.

RJDM 2D and 3D Characters
© RJDM STUDIOS Registered in England No: 4779128 RJDM Studios, 5 Brookfields, Redhouse Square, Moulton Park, Northampton, NN3 6WL, UK